Product explainer videos are a special kind of videos focused on telling the audience more about the products you have in your offer. In this way, they can memorize and understand what your company does. In the recent period, the number of product explainer videos has increased and it seems that this trend will continue in the future too. But, before you start a project like this, you must consider some of the things that make product explainer videos effective.

Choosing the right kind of product explainer video

The truth is that there is a long list of different kinds of product explainer videos including live action, animated, whiteboard etc. Some of you may believe that there is some sort of a standard kind of video that provides good results for every type of business, but that’s not true. Every business owner must do some tests and experiments before he or she finds out which video works the best.

A good sales script

We can all agree that the sales script is one of the essential elements of a good product explainer video. At the same time, you will lose most of your time on creating a sales script for the video. Generally speaking, 60 seconds of an average product explainer video consists of 150 words. It is vital to stay on track and focus on the important things like highlighting the problems that your product can solve and how does it help. In the end, you need a strong call to action.

High video quality

The way your video was created will send a clear message to your target audience. Some people use free images found on stock photography sites and templates while others use unique graphics and animations. It’s highly recommended to use full high definition resolution.

Selecting the right length of the video

The best length for a product explainer video is between one minute and 9- seconds. It all depends on the complexity of the product you are trying to promote. If the video is longer, people will lose interest. On the other hand, if the video is shorter you won’t be able to share your message in the right way.

Simplicity is king

Regardless of the element of the video you are thinking about, always focus on keeping things as simple as possible. Stick to the point and be precise and concise.

Things to think about when creating product explainer videos

If you take a closer look at the market, you will probably notice that there are many companies that are offering product explainer video production. Most of them are promising big things, but the truth is that almost all of them are under-delivering. This is not a surprise because many things have become accessible to all Internet users. For example, when creating product explainer videos, some companies use stock photos and they say that they are creating unique videos. They also say that they can create spectacular animations in a day. It’s obvious that they are just trying to attract clients in a dishonest way.

If you want to avoid any problems, you should think about some things related to the process of creation of product explainer videos.

How much money are you ready to spend?

For starters, you should think about the price. This is one of the services where the prices are very versatile. As we said before, many factors contribute to this situation. It’s one thing to create a video based on stock photos and another to use custom illustrations. We are no trying to say that one of these options is better than the others because they can work in certain situations. In any case, you should think about your budget when making a decision. You should not spend more when the possible effects will be more or less the same.


What kind of style do you want to use?

This is another question that deserves an answer. The trends are changing all the time and you must be aware of the latest trends. For instance, many product explainer videos today rely on the so-called infographic style. These videos include different infographics between animations. With their help, you can present your product in a professional and effective way. In most cases, businesses focused on B2B activities are using this style. Others prefer whiteboard animation.

Selecting the right company

What every business owner looking for product explainer videos should know is that they have to select a company that can help them create a wide range of animations and elements used in modern explainer videos. You should avoid using companies that can do only part of the job. Before you decide which company you want to use, you should check their reputation. Get some references and check their work.

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